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| All Marketers are Liars |
Title
Reviewer
Manuel Lemos
Category
Sales and marketing books
Publisher
Portfolio
Author
Seth Godin
Summary
In sum, this is a book that everybody that needs market products, or even market yourself to get good job, get more customers to your consulting services, get many votes in elections, or get the girlfriend/boyfriend of your dreams.
While the book does not provide you miracle marketing solutions to market specific types of products, it teaches you how to think about what you should do to tell a great story about your products, in such way that your customers find it remarkable.
In turn your customers will tell everybody else how remarkable your product is, so you can succeed reaching a large market thanks to the word of mouth passing that you get for free from your customers.
This book is a definite must to everybody that is focused in marketing company products or even your consulting services to your potential customers.
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| Further reading.. |
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| Total no of records 62 |
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2010-06-22 |
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2010-08-25 |
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2010-09-20 |
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